There was a time when business success in Chhatrapati Sambhajinagar was measured by the size of a hoarding on Jalna Road or the footfall through a factory gate. As we step into 2026, that reality has shifted. The main gate of every business now fits into a customer’s pocket, a five-inch screen that decides visibility, credibility, and growth.
If Chhatrapati Sambhajinagar is to outpace Pune and emerge as Maharashtra’s leading economic engine, we must accept a hard truth: social media is no longer a hobby; it is a high-performance business tool.
1. Instagram: The 24/7 Virtual Showroom
Whether you’re an architect, hotelier, or a manufacturer of precision auto components, Instagram is where your brand lives today.
Visual trust matters. A curated feed is the modern business card. High-quality Reels that show the factory floor, the team at work, or the finished product create trust far beyond what a brochure ever could.
The power of Reels is real. Instagram now prioritizes relevance over follower count. That means a startup in Garkheda can reach investors in Mumbai or Dubai overnight, simply by telling the right behind-the-scenes story with authenticity and consistency.
2. Facebook: The Community and Lead Engine
If Instagram is about discovery, Facebook is about community and conversion.
Hyper-targeted advertising allows businesses to reach customers by location, profession, and interests-automotive engineers, hospitality buyers, or MSME owners-without wasting budget. This is surgical marketing that improves ROI.
Groups build loyalty. Facebook Groups enable local businesses to engage customers, answer questions, and turn one-time buyers into long-term advocates. Community is not a soft metric; it’s a revenue driver.
3. Why This Is Necessary—Not Optional
The service sector thrives on reputation. In 2026, reputation is built on Google reviews and social engagement.
Social search has replaced directories. The next generation doesn’t search “best IT services” in listings; they check Instagram to understand culture, credibility, and work quality. If you’re not present, you’re invisible to clients and to talent.
Connecting the city digitally. Social platforms link industrial hubs like Waluj and Shendra with the city’s core. They help build a single, cohesive digital brand for Chhatrapati Sambhajinagar, signaling readiness for the big leagues.
Traditional marketing tells people who you are; social media shows them why they should care.
My Call to Action for Local Entrepreneurs
Our city has strong technical minds. Now, we must become strong marketers.
- Stop treating social media as a distraction. It’s your most consistent sales agent.
- Invest in content, not just products. Share journeys, challenges, and wins, credibility compounds.
- Use ‘Buy Local’ hashtags. Let’s make #SambhajinagarBusiness and #IndustrialHub trend together.
Final Thought
Pune reached its peak by embracing the tech-marketing wave early. We are at that same threshold. By mastering Instagram and Facebook now, we don’t just catch up, we leapfrog.
Let’s ensure the digital world sees the true power of Chhatrapati Sambhajinagar.
Milind Pote
Entrepreneur | Advocate for Digital Industrialization
