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Zomato Tests Subscription Model to Strengthen Customer Retention
Zomato subscription model test signals a strategic move to improve customer retention and increase repeat orders. The company is experimenting with new membership formats aimed at delivering value through discounts, exclusive benefits, and improved user engagement in a competitive food delivery market. Zomato Subscription Model Test Reflects Retention Focus Zomato subscription model test comes at a time when customer retention…
Discover how India’s startup ecosystem is evolving in 2025 — the growth, the grit, and the game changers.
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We break down the signals that actually matter. Market shifts, policy triggers, sector shakeups, breakout founders, new capital flows, and the innovations that are quietly rewriting how business gets built in India. If it moves the narrative forward, we cover it – without the fluff.
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Bahuroopi Fest Boosts Theatre Tourism in Karnataka Mid Towns
Mysuru’s Bahuroopi Fest is increasingly shaping theatre tourism in Karnataka’s mid towns, turning cultural performance into a local economic driver. The festival blends traditional theatre with contemporary storytelling, attracting audiences, artists, and visitors beyond metro centres and strengthening regional cultural economies. Mysuru’s Bahuroopi Fest drives theatre tourism by positioning live…
Delhi World Book Fair Brings Regional Voices and Free Entry
The Delhi World Book Fair is drawing attention this year for its free entry policy, expanded space for regional authors, and expectations of high local footfall. For book lovers in Tier 2 cities, the event offers access, exposure, and publishing insights beyond metro centric literary circles. Why the Delhi World…
Articul8 AI Series B Shows Enterprise AI Scaling Up
Articul8 AI’s $70M Series B marks a major signal that enterprise AI is moving into a scale phase in India. The funding round reflects growing confidence in AI platforms that focus on real business deployment rather than experimental or consumer-facing use cases. This topic is time sensitive. The tone of…
Indian Services PMI Slips to Eleven Month Low
Indian services PMI slipping to an eleven month low has sent a clear signal from corporate India about slowing momentum in the country’s largest economic engine. Business confidence remains cautious as demand softens, cost pressures persist and companies turn defensive on expansion plans. The Indian services PMI data is time…
Earnings Revival Enters Constructive Phase Amid FII Caution
Indian equity strategists are increasingly describing the current earnings cycle as a constructive phase, even as foreign institutional investors remain cautious. The divergence between domestic confidence and overseas flows highlights a market transitioning from macro driven rallies to earnings led selectivity. Indian equity strategists call earnings revival constructive phase is…
Retail Health Insurance Boom Moves Beyond Metros to Smaller Cities
India’s retail health insurance boom is increasingly shifting toward Tier 2 and Tier 3 towns, fundamentally altering how insurers design products, price risk, and distribute policies. The expansion beyond metros reflects rising health awareness, improving incomes, and deeper digital and physical insurance reach across smaller urban and semi urban markets.…