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Zomato Tests Subscription Model to Strengthen Customer Retention
Zomato subscription model test signals a strategic move to improve customer retention and increase repeat orders. The company is experimenting with new membership formats aimed at delivering value through discounts, exclusive benefits, and improved user engagement in a competitive food delivery market. Zomato Subscription Model Test Reflects Retention Focus Zomato subscription model test comes at a time when customer retention…
Discover how India’s startup ecosystem is evolving in 2025 — the growth, the grit, and the game changers.
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We break down the signals that actually matter. Market shifts, policy triggers, sector shakeups, breakout founders, new capital flows, and the innovations that are quietly rewriting how business gets built in India. If it moves the narrative forward, we cover it – without the fluff.
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The Power of Personal Branding: Why Founders Must Build a Public Image Online
In today’s digital-driven business world, personal branding has become as important as company branding. For founders and entrepreneurs, an authentic public image is no longer optional — it’s a necessity. With consumers, investors, and employees often connecting first through digital platforms, a strong online presence can shape perception, attract opportunities,…
Sustainability as Strategy: How Green Business Is Redefining Competition in India
Sustainability is no longer just a buzzword—it’s fast becoming a serious business advantage. Across India, companies are realizing that going green isn’t only about protecting the planet; it’s about staying relevant in a changing economy. From small manufacturers to large conglomerates, businesses are rethinking their operations, products, and supply chains…
The Growing Business of Content Creation and Digital Influence
What started as a hobby for many has now turned into one of the fastest-growing industries in India. Content creation is no longer just about posting videos or photos online—it has evolved into a structured business where creativity meets entrepreneurship. From fashion influencers to financial educators, creators today are building…
How Pay Parity and Inclusion Are Reshaping India’s Corporate Work Culture
Corporate India is witnessing a quiet but powerful transformation. From traditional hierarchies to inclusive boardrooms, companies are beginning to recognize that equal pay and diverse representation are not just moral imperatives—they are essential for sustainable growth. This shift toward pay parity and inclusion is redefining how organizations operate, communicate, and…
The Real Impact of Work-from-Anywhere Policies on Employee Productivity
The idea of working from anywhere once sounded like a dream—freedom from offices, traffic, and rigid hours. But now that many companies have embraced it, the question isn’t about convenience anymore. It’s about results. Are employees really more productive when they can work from anywhere, or has it blurred the…
Global Giants Bet Big on India: Expansion Plans Accelerate in 2025
India has become the focal point for global corporations in 2025, with several multinational firms ramping up their operations across key sectors. From technology and manufacturing to finance and retail, international companies are viewing India not just as a market but as a strategic base for innovation, exports, and talent.…