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Zomato Tests Subscription Model to Strengthen Customer Retention
Zomato subscription model test signals a strategic move to improve customer retention and increase repeat orders. The company is experimenting with new membership formats aimed at delivering value through discounts, exclusive benefits, and improved user engagement in a competitive food delivery market. Zomato Subscription Model Test Reflects Retention Focus Zomato subscription model test comes at a time when customer retention…
Discover how India’s startup ecosystem is evolving in 2025 — the growth, the grit, and the game changers.
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We break down the signals that actually matter. Market shifts, policy triggers, sector shakeups, breakout founders, new capital flows, and the innovations that are quietly rewriting how business gets built in India. If it moves the narrative forward, we cover it – without the fluff.
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Private banks eye fee income growth as credit card spends surge
Private banks are focusing on growing fee based income as credit card spending continues to hit record highs across travel, lifestyle, ecommerce, and discretionary categories. With loan growth stabilizing and margins under closer pressure, banks are increasingly relying on card fees, cross sell products, and payments driven revenue expansion. Credit…
Realty stocks rally as housing demand stays strong despite cost pressures
Realty stocks are gaining momentum as sustained housing demand supports project launches and sales volumes across major cities. Developers are reporting healthy booking trends, but analysts caution that rising home prices and borrowing costs could soon test the affordability threshold for a large segment of buyers. Developers benefit from steady…
Brand Loyalty in India Is Fragile as Consumers Quietly Switch
In India’s fast-growing consumer market, brand loyalty is no longer a guarantee. Shoppers in Tier 1 and Tier 2 cities are increasingly willing to switch products or services without much notice, driven by better pricing, innovative offerings, or improved customer experiences. Companies that rely solely on past reputation risk losing…
How Losing Key Employees Can Shake an Entire Company
In today’s competitive business environment, the departure of just a few crucial employees can have disproportionate effects on a company’s operations, morale, and growth prospects. For businesses in India’s Tier 1 and Tier 2 cities, retaining talent is not just a matter of convenience—it is a strategic necessity. When experienced…
The Future of Work in India: Remote Teams, Freelancers, and Hybrid Offices
India’s workforce is undergoing a profound transformation. Traditional office setups are no longer the sole model of employment, as remote work, freelancing, and hybrid office arrangements are steadily reshaping how companies operate. Across Tier 1 and Tier 2 cities, businesses and employees alike are adapting to this shift, seeking flexibility,…
From Instagram to Income: How Indian Creators Are Turning Content into Business
What started as a platform for sharing photos has now evolved into one of India’s most powerful business tools. Instagram is no longer just about aesthetics — it’s about economics. Across cities like Mumbai, Delhi, Pune, and Jaipur, Indian creators are transforming their online presence into full-fledged income streams, building…